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Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study

Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur (2014) Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study. Procedia - Social and Behavioral Sciences, 155. pp. 386-391. ISSN 1877-0428

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Persuasive technology in education settings has become a popular technique used in behavior and attitude change.Due to its capability therefore the purpose of this paper is to review and examines persuasive multimedia techniques for the past four years (2010-2014) and seeks how persuasive technology can be implemented in truancy problem.Ten papers were selected based on the persuasive technique used and this study is related and scoped in Malaysia context. This paper was reviewed based on the components, elements as well as the theory and approaches that are adapted by researchers in their experiment.It can be concluded computer as a persuasive tool in changing attitude and behavior can engage and motivate the students to do the task and achieve a level of objectivity.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Persuasive technology; truancy; multimedia learning
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: School of Multimedia Technology & Communication
Depositing User: Dr. Sobihatun Nur Abdul Salam
Date Deposited: 20 Jan 2015 02:54
Last Modified: 12 May 2016 04:16
URI: http://repo.uum.edu.my/id/eprint/13059

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