Mat Saat, Rafeah and Selamat, Mohamad Hisyam (2014) An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory. Procedia - Social and Behavioral Sciences, 155. pp. 392-397. ISSN 1877-0428

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Abstract

The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich.We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer.This finding contributes to a new empirical literature of CSR communication and MRT.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Corporate social responsibility; attitude towards website; information richness
Subjects:	P Language and Literature > P Philology. Linguistics T Technology > T Technology (General)
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Dr. Rafeah Mat Saat
Date Deposited:	20 Jan 2015 02:58
Last Modified:	19 May 2016 07:13
URI:	https://repo.uum.edu.my/id/eprint/13060

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