Omar, Bahiyah (2014) Immediacy gratification in online news consumption and its relations to surveillance, orientation and elaboration of news. Procedia - Social and Behavioral Sciences, 155. pp. 405-410. ISSN 1877-0428

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Abstract

Increasing numbers of people read newspapers online.This study uses argument about reform proposed in the theory of remediation to explain the shift from traditional print to online news sources.The argument pivots around the idea that the new media improves upon the inadequacies of older media.The improvement is manifested in the striving for “immediacy” which remediation theory considers the “goal” of media.Blending the theory of remediation and the uses and gratifications approach, this study proposes the concept of “immediacy gratifications” – a process gratification obtained in news media use.The current study uses experimental research method to test the concept of immediacy gratifications in online news consumption.The study finds that online medium has no effect on immediacy gratification and that surveillance gratification seeking and orientation in the information space do have significant effects.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Online news; remediation; uses and gratification; immediacy
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Jan 2015 03:01
Last Modified:	24 May 2016 02:53
URI:	https://repo.uum.edu.my/id/eprint/13062

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