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Consumer education in creating a consumer conscious nation


Mazlan, Dzulkarnain and Md. Redzuan, Ahmad and Abu Bakar, Darussalam (2014) Consumer education in creating a consumer conscious nation. Procedia - Social and Behavioral Sciences, 155. pp. 448-453. ISSN 1877-0428

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Abstract

Consumers are exposed to the risks and threats due to the usage of unsafe or substandard products or services.However, they should empowered themselves with the consumerism knowledge through formal or informal education. It can help the society to understand what their role in being the conscious consumer.The purpose of this paper is to know the consumer education in Malaysia has achieved their target in a way to create the awareness among public. Based on findings, it can be concluded that consumer education was not commencing in the streamline education system whether in primary, secondary or tertiary.

Item Type: Article
Additional Information: International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords: Consumer; education; conscious nation
Subjects: H Social Sciences > HF Commerce
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 20 Jan 2015 03:28
Last Modified: 22 May 2016 06:28
URI: http://repo.uum.edu.my/id/eprint/13069

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