Keshavarzi, Firouzeh and Mohd Adnan, Hamedi (2014) The role of portrait in Iranian cinema posters design. Procedia - Social and Behavioral Sciences, 155. pp. 460-464. ISSN 1877-0428
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Abstract
One of the strongest methods used in sending messages in advertisement is to apply a portrait in graphic design, especially when we are addressing a large crowd of ordinary people.Since any advertisement is done thoughtfully and with a certain goal in mind, the portrait can be considered as an element in advertising.The art of graphic is known as a means of communication and media for a long time and its strong capabilities and effectiveness are globally recognized on issues, namely social, cultural, political and economic, etc. The art of portrait can be used as a cultural symbol in advertising
Item Type: | Article |
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Additional Information: | International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia. |
Uncontrolled Keywords: | Portrait; image; advertisement; graphic |
Subjects: | N Fine Arts > NC Drawing Design Illustration |
Divisions: | School of Multimedia Technology & Communication |
Depositing User: | Mrs. Norazmilah Yaakub |
Date Deposited: | 20 Jan 2015 03:33 |
Last Modified: | 19 May 2016 02:05 |
URI: | https://repo.uum.edu.my/id/eprint/13071 |
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