Mohammed, Rosli (2014) Organization-public relationships practices in university setting. Procedia - Social and Behavioral Sciences, 155. pp. 484-489. ISSN 1877-0428

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Abstract

The purpose of this paper is to share the explicate and the linkages among relationship management quality indicators, of organization-public relationship were; trust, commitment, community involvement, participation and satisfaction, and types of organization-public relationship status. Data was collected by using questionnaire. It was proved that effective public relations practices makes organizations more effective and views relationship management in an even more potent role to meet corporate value enhancing objectives. In doing that the organizations need/must re-examine their OPR practices from public perceptions about how it reflect its relationships management quality and become a competitive advantage in itself.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Organization Public relationship; performance; relationship practices
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Dr. Rosli Mohammed
Date Deposited:	20 Jan 2015 03:46
Last Modified:	22 May 2016 07:53
URI:	https://repo.uum.edu.my/id/eprint/13076

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