Kamarudin, Mohd Fauzi and Starr, Karen and Abdullah, Aida Nasirah and Husain, Kalthom (2014) Communicating change in organizational restructuring: A grounded theory case study. Procedia - Social and Behavioral Sciences, 155. pp. 496-501. ISSN 1877-0428

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Abstract

Literature has shown that planned change is accompanied by excitement and hope.People affected by change require quality information.Failure to communicate change may lead to resistance.This paper presents a change involving the amalgamation of two university faculties into one.Within the framework of a case study research design and the used of the Constructivist Grounded Theory for data collection and analysis, the theme of communication during the change process is presented through the experiences and life accounts of faculty members involved and affected by it.The paper ends with useful suggestions for change agents in today's complex organization.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Communication; organizational change; grounded theory; case study
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management P Language and Literature > P Philology. Linguistics
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Jan 2015 06:14
Last Modified:	19 May 2016 01:34
URI:	https://repo.uum.edu.my/id/eprint/13078

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