Ayub, Suffian Hadi and Abd Manaf, Norhayati and Hamzah, Mohammad Rezal (2014) Leadership: Communicating strategically in the 21st century. Procedia - Social and Behavioral Sciences, 155. pp. 502-506. ISSN 1877-0428

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Abstract

This paper seeks to discuss the functions of communication in ensuring effective leadership in the 21st century organization.The definition concept of leadership often intertwines and this provides various dimensions which create challenges to define leadership which encompasses all traits. Further, this paper later expanded from concept and definitions of leadership to leadership communication models.This paper recommended that leadership is about setting direction and aligning people to desired direction.Significantly, future leaders must be able to ensure that the subordinates are treated as members of the organization, whereby consistency in providing sound leadership would determine employee motivation and performance.

Item Type:	Article
Additional Information:	International Conference on Communication and Media 2014 (i-COME’14), Organised by School of Multimedia Technology and Communication, UUM, 18 - 20 October, 2014, Holiday Villa Beach Hotel and Resort, Langkawi, Malaysia.
Uncontrolled Keywords:	Leadership; communication; leadership communication model; organizational communication
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Multimedia Technology & Communication
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	20 Jan 2015 06:16
Last Modified:	28 Apr 2016 03:18
URI:	https://repo.uum.edu.my/id/eprint/13079

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