Saadin, Muhamad Nizam and Daskin, M. (2014) Perceived desirability, feasibility and social norms as antecedents on hospitality students' entrepreneurial intention in Malaysia: Does gender make a difference? In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

The purpose of this study is to test a research model that investigates the effects of perceived desirability, social norm, and perceived feasibility as antecedents on entrepreneurial intention in a Malaysian context.Data for this empirical investigation were gathered from a sample of full-time undergraduate hospitality management program students.Respondents self-administered the questionnaires.A total number of 427 questionnaires were obtained in the research location.Results based on hierarchical regression analysis reveal that perceived desirability, social norm, and perceived feasibility are significant predictors on entrepreneurial intention.Results also demonstrate that female students are more willing on their entrepreneurial intentions when compared to male counterparts.The current study provides further contribution to tourism and hospitality management literature and provides useful guidelines to practitioners as well.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords:	entrepreneurship, self-employment, hospitality, perceived desirability, Malaysia
Subjects:	H Social Sciences > HB Economic Theory L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions:	College of Law, Government and International Studies
Depositing User:	Mr. Muhamad Nizam Saadin
Date Deposited:	05 Mar 2015 06:27
Last Modified:	05 Mar 2015 06:27
URI:	https://repo.uum.edu.my/id/eprint/13287

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