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Investigation to determine customer perception of "green" hotel: Suratthani, Thailand


Ratcharak, N. and Niljan, Pansawut and Manee, Jintana and Maneewong, Tharinee and Yadang, Teerapong and Damkaeo, Sunisa (2014) Investigation to determine customer perception of "green" hotel: Suratthani, Thailand. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

Nowadays, a range of business sectors such as the transportation and logistics business, the information technology business and the hospitality industry including the hotel business are well-informed to adjust to becoming environmentally friendly businesses or "green 'Business”.At the same time, the hotel business is also developing itself in order to preserve environmental resources and to encourage the perception of customers with regard to the concept of"green' Business".The objective of this study is to focus on policies and operations of "green' Hotel.Investigations of selected and targeted hotels were conducted not only via in-depth interviews but also by observations for research tools.The conclusion of this study was that dealing with the conceptual idea of "green' Hotel management is practical and successful. Revision of the environmental management of five other hotels in Muang District revealed that, while all targeted places agree with the concept of "green' Hotel management, not all could manage according to the implication of "green' hotel operations. In addition, one in five of all hotels, is still not a member of the „green‟ Leaf Project.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords: "green' Hotel Management; "green' Image; Customer Perception
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 08 Mar 2015 06:26
Last Modified: 08 Mar 2015 06:26
URI: http://repo.uum.edu.my/id/eprint/13324

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