Pianroj, N. (2014) The image and the reality of Koh Samui as a "green" destination. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

The awareness of the issues surrounding ecology and the planet's natural environment has grown and spread, so as the "green revolution" come to affect all sectors of the global economy.The push towards "environmental friendlines" has a particular impact on the hospitality and tourism industries, which travelers are encouraged to patronize eco-tours, and visit ―green destinations. Samui Island (Koh Samui) in the southern region of Thailand, is a popular tourist destination that is being promoted as a green destination by the Tourism Authority of Thailand (TAT).However, the image of Koh Samui that has been promoted may not necessarily be as it is.This study is a review of previous research that focused on aspects that portray Koh Samui as a green destination.The results indicate that Koh Samui is promoted as a green destination due to its natural scenic beauty, its clean environment, its pleasant weather, and its promise of relaxation and safety.The implications of this study are both practical and theoretical.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords:	Green Image, Green Destination, Samui Island Thailand
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	08 Mar 2015 06:30
Last Modified:	08 Mar 2015 06:30
URI:	https://repo.uum.edu.my/id/eprint/13327

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