Abu Karim, M. H. and Ahmad, Rozila and Zainol, N. (2014) Hotel managers' intention towards implement Islamic quality standard for hotels in Malaysia: A conceptual paper. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

This paper presents a framework for studying the intention of Malaysian hotel managers to implement the Islamic Quality Standard for hotels (IQS). With the emergence of IQS by Universal Crescent Standard Centre (UCSC) and the development rally of Islamic hospitality in Malaysia, there are possibilities for hotel managers to implement the IQS in Malaysia.Based on the theory of planned behaviour (TPB), the conceptual framework proposed that hotel managers‘ attitude towards IHBV, subjective norms related to IHBV and perceived behavioural control of IHBV are related to the managers‘ behavioural intention to implement IQS in their organisation.The conceptual framework will be useful in finding the relationship between hotel manager‘s consideration of IHBV and their intention towards the implementation of IQS in Malaysia.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN:978-983-2078-83-8 Organized by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Uncontrolled Keywords:	Islamic hospitality, Islamic hotel, Islamic quality standard for hotels, Malaysia.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	College of Law, Government and International Studies
Depositing User:	Dr. Rozila Ahmad
Date Deposited:	08 Mar 2015 06:53
Last Modified:	08 Mar 2015 06:53
URI:	https://repo.uum.edu.my/id/eprint/13336

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