Achua, Joseph K. and Alabar, Timothy T. (2014) Imperatives of marketing internal auditing in Nigerian universities. In: International Conference on Accounting Studies (ICAS) 2014, 18 - 19 August 2014, Putra World Trade Centre, Kuala Lumpur.

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Abstract

The inconsequential perception of internal audit function in Nigerian university system by stakeholders due mainly to ‘customer ignorance’ is a matter of concern.Indeed, there is an apparent disconnection, so much so that the activities and potentials of the function are grossly misunderstood, undervalued, underused and, oftentimes, abused. The objective of this paper is to expound the conceptualisation of marketing internal audit as an imperative to improving the perception of internal auditors as partners in value enhancement, as opposed to being roadblocks and detectives.The importance of building strategic relationships for effective marketing internal audit services in the system is discussed.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Published in Procedia Social and Behavioral Sciences, Volume 164 (2014), ISSN 1877-0428 pp. 1-666 Organized by: School of Accountancy, College of Business, Universiti Utara Malaysia.
Uncontrolled Keywords:	Internal auditing; marketing; Nigerian universities
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	08 Mar 2015 08:12
Last Modified:	08 Mar 2015 08:12
URI:	https://repo.uum.edu.my/id/eprint/13355

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