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The improvement of community economy as impact of corporate social responsibility program: A case study in Pengalengan, Bandung, West Java, Indonesia


Rudito, Bambang (2014) The improvement of community economy as impact of corporate social responsibility program: A case study in Pengalengan, Bandung, West Java, Indonesia. In: International Conference on Accounting Studies (ICAS) 2014, 18 - 19 August 2014, Putra World Trade Centre, Kuala Lumpur.

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Abstract

This paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation.Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential.Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation

Item Type: Conference or Workshop Item (Paper)
Additional Information: Published in Procedia Social and Behavioral Sciences, Volume 164 (2014), ISSN 1877-0428 pp. 1-666. Organized by: School of Accountancy, College of Business, Universiti Utara Malaysia.
Uncontrolled Keywords: Corporate social responsibility; social-cultural mapping
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 24 Mar 2015 01:24
Last Modified: 18 Apr 2016 06:15
URI: http://repo.uum.edu.my/id/eprint/13418

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