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Knowledge – Driven CRM: Issues and challenges


Goon, Tuck Choy and Ian, Chai (2004) Knowledge – Driven CRM: Issues and challenges. In: Knowledge Management International Conference and Exhibition 2004 (KMICE 2004), 14-15 February 2004, Evergreen Laurel Hotel, Penang.

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Abstract

In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, create a better CRM solution.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 983-2865-90-5 Organized by: Faculty of Information Technology, UUM
Uncontrolled Keywords: CRM (Customer Relationship Management), KDD (Knowledge Discovery in Databases), Knowledge – Driven CRM, Data Mining, Challenges, issues
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Arts and Sciences
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 10 May 2015 06:38
Last Modified: 10 May 2015 06:38
URI: http://repo.uum.edu.my/id/eprint/13868

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