Goon, Tuck Choy and Ian, Chai (2004) A framework for knowledge – Driven CRM. In: Knowledge Management International Conference and Exhibition 2004 (KMICE 2004), 14-15 February 2004, Evergreen Laurel Hotel, Penang.

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Abstract

In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patterns and capture interesting knowledge about customers.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 983-2865-90-5 Organized by: Faculty of Information Technology, UUM
Uncontrolled Keywords:	CRM (Customer Relationship Management), Data Mining, KDD (Knowledge Discovery in Databases), Knowledge – Driven CRM, Framework
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Arts and Sciences
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	12 May 2015 03:13
Last Modified:	12 May 2015 03:13
URI:	https://repo.uum.edu.my/id/eprint/13912

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