Othman, Zakirah and Mat Yamin, Fadhilah and Yaacob, Noorulsadiqin Azbiya and Che Ali, Nurul Huda (2014) Kajian kesediaan penerimaan teknik SRI dalam kalangan petani luar bandar menggunakan pendekatan model teori tingkahlaku yang dirancang. In: Persidangan Kebangsaan Ekonomi Malaysia ke-9 (PERKEM ke-9), 17 - 19 Oktober 2014, TH Hotel & Convention Centre, Kuala Terengganu, Terengganu, Malaysia.

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Abstract

Changing nature of the community to the new practice has their own episodes.From a management perspective, these changes will involve awareness and technology readiness.Therefore, this study was conducted to examine the theory of planned behavior in influencing the willingness of farmers in Kampung Lentan, Sik to change using SRI techniques in rice cultivation.This study employed an exploratory study.Data were collected through observation and interviews.The findings of this study show, the respondents have intention to practice SRI, where attitudes, subjective norms, and perceptions of behavioural control factors influencing the readiness of respondents.This finding of this study will provide guidance to researchers and other agencies to plan continuity programs related to rural farmers.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISSN: 2231 962X Organized by: School of Economics, Faculty of Economics and Management, UKM.
Uncontrolled Keywords:	sustainable,technology readiness, rural area
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs. Zakirah Othman
Date Deposited:	12 May 2015 06:18
Last Modified:	18 Apr 2016 04:41
URI:	https://repo.uum.edu.my/id/eprint/13960

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