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Comparative study of media usage in news consumption: A qualitative approach


Saleeman, I. G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Comparative study of media usage in news consumption: A qualitative approach. African Journal of Computing & ICTs, 8 (1). pp. 143-154. ISSN 2006-1781​

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Abstract

Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online media and in the conventional media.Previous studies have rarely compared between the extent to which news gratifications sought are obtanied in the conventional media and the extent to which the news gratifications are sought and obtained in the online media.Through a qualitative approach, this study employs a uses and gratifications approach to compare how news gratifications are sought and obtained in both the online and conventional media.Indepth interviews were conducted with 14 members of the National Youth Service Corps (NYSC) in Nigeria between January and April, 2014. Qualitative analysis was done on Nvivo 10 software for a thorough and transparent analysis. Investigation reveals why news gratifications are less sought but more obtained in the conventional media and why news gratifications are more sought but less obtained in the online media.

Item Type: Article
Uncontrolled Keywords: News, Gratifications, Motivations, Gratifications Sought (GS), Gratifications Obtained (GO), Online Media, & Conventional Media.
Subjects: T Technology > T Technology (General)
Divisions: School of Multimedia Technology & Communication
Depositing User: Dr. Adrian M. Budiman
Date Deposited: 13 May 2015 00:44
Last Modified: 27 Apr 2016 08:47
URI: http://repo.uum.edu.my/id/eprint/13999

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