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Validity and reliability of the strategic factors and organizational performance scales


Kaliappen, Narentheren and Abdullah, Haim Hilman (2013) Validity and reliability of the strategic factors and organizational performance scales. Middle-East Journal of Scientific Research, 16 (12). pp. 1719-1724. ISSN 1990-9233

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Abstract

The study investigates validity and reliability of small data regarding strategic link of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia.Thus, the goodness of measures examined via field experts, academicians and data analysis with SPSS v21.Overall, the alpha coefficients were above 0.8. The result of exploratory factor analysis (EFA) showed all factors loaded more than 0.50.Additionally, the result of normality test showed the data was normal.The findings showed that the instrument was reliable and valid.Therefore, the questionnaire developed was appropriate to be used in investigating the integrated effects of strategic factors on organizational performance of hotels in Malaysia.

Item Type: Article
Uncontrolled Keywords: Competitive Strategy Market Orientation Innovation Strategy Organizational Performance Validity Reliability Hotel Industry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Haim Hilman Abdullah
Date Deposited: 17 May 2015 02:06
Last Modified: 18 Apr 2016 05:41
URI: http://repo.uum.edu.my/id/eprint/14096

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