Omar, Muhamad Saufiyudin and Ariffin, Hashim Fadzil and Ahmad, Rozila (2015) The relationship between restaurant ambience and customers’ satisfaction in Shah Alam Arabic Restaurants, Selangor. International Journal of Administration and Governance, 1 (4). pp. 1-8. ISSN 2077-4486

Preview

PDF Available under License Attribution 4.0 International (CC BY 4.0). Download (467kB) | Preview

Abstract

Restaurant ambience plays an important role in establishing a restaurant image, and to attract customers to dine.Exterior and interior design that is eye-catching will pull the customer to visit the restaurants.The purpose of this study is to examine the relationship between restaurant ambience and customer satisfaction in the Arabic restaurants.This study also seeks to determine which restaurant ambience elements highly influence customer satisfaction.The elements of spatial layout, interior design, colour and music were measured. Quantitative data were collected from 411 respondents in Shah Alam, Selangor. It was found that colour is the element that is significantly and mostly influences customers‟ satisfaction. More detailed findings and implications are also discussed.

Item Type:	Article
Additional Information:	1(4) Special 2015
Uncontrolled Keywords:	Arabic restaurants Customers’ satisfaction Restaurant ambience
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Law, Government and International Studies
Depositing User:	Dr. Rozila Ahmad
Date Deposited:	24 May 2015 08:33
Last Modified:	24 May 2015 08:33
URI:	https://repo.uum.edu.my/id/eprint/14294

Actions (login required)

View Item