Lok, Jing Ming and Wong, Daniel Kuok-Shoong (2005) A novel peer-to-peer personalized advertising framework using ad hoc wireless communication. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia.

PDF Restricted to Registered users only Download (327kB)

Abstract

The proliferation of mobile devices and pervasiveness of wireless technology have provided a new environment for mobile commerce (M-Commerce).In this environment, mobile advertising will be playing an important role in mobile commerce marketing. Generally, mobile advertising can be defined as advertising a product advertisement or a service advertisement to the mobile users via wireless network.This paper discusses some issues in mobile advertising and proposes a framework for mobile advertising using peer-to-peer ad hoc wireless communications.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 983-3282-09-1 Organized by: School of Accountancy, Universiti Utara Malaysia
Uncontrolled Keywords:	mobile advertising, peer-to-peer, ad hoc network.
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	College of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	25 Jun 2015 06:38
Last Modified:	25 Jun 2015 06:38
URI:	https://repo.uum.edu.my/id/eprint/14632

Actions (login required)

View Item