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Does user search behaviour mediate user knowledge and search satisfaction?


Mat Yamin, Fadhilah and Ramayah, T. and Wan Ishak, Wan Hussain (2015) Does user search behaviour mediate user knowledge and search satisfaction? International Journal of Economics and Financial Issues, 5. pp. 34-39. ISSN 2146-4138

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Abstract

Information searching in web environment is habitually tedious and challenging task.Rapid growth of web information infrastructure has led to the rapid publication of information on web environment.Too many information publish on web cause information overload problem that preclude the success of information searching.Thus, reduce the search satisfaction.This study has identified that user knowledge lead to user search behaviour and user search behaviour lead to search satisfaction.This paper discusses the investigation empirically through the search log analysis and questionnaire.The respondents were among the students at a local university in Malaysia.The findings support that the user search behaviour has a mediator effect on the relationship between the user knowledge and search satisfaction.

Item Type: Article
Additional Information: 2nd AFAP INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP AND BUSINESS MANAGEMENT (AICEBM 2015), 10-11 January 2015, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.
Uncontrolled Keywords: Search Satisfaction, User Search Behavior, User Knowledge, Web Searching, Search System
Subjects: T Technology > T Technology (General)
Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Fadhilah Mat Yamin
Date Deposited: 04 Aug 2015 01:28
Last Modified: 14 Apr 2016 06:57
URI: http://repo.uum.edu.my/id/eprint/15024

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