Razalli, Mohd Rizal and Mohamed Ismail, Risyawati and Yaacob, Noorulsadiqin Azbiya (2015) SIHAT: An assessment tool for Shariah-compliant hotel operations. International Journal of Islamic Marketing and Branding, 1 (1). pp. 55-68. ISSN 2055-0944

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Abstract

Hotel customers are demanding better services, propelling the industry from standardised services, towards customised services.Evidence was seen in the form of increasing trend in the demand of this focused segment.Hoteliers take this opportunity to offer what is called Shariah compliant hotel due to its enormous economic gain. However the concept is still relatively new to many hoteliers with no established model of the Shariah compliance as guideline.Hence, we introduce SIHAT or Shariah Islamic Hotel Assessment Tool, a comprehensive model generated from an exploratory study of Shariah-compliant hotels in Malaysia. SIHAT is meant to serve as an audit tool, used in assessing Shariah compliance level.SIHAT has five main practices namely administration, common areas, bedroom, services and food and beverages, with 64 attributes.Our findings are useful as inputs of operation procedures for hoteliers that seek to attract Muslim travellers in Malaysia and globally.

Item Type:	Article
Uncontrolled Keywords:	Islamic hospitality; Islamic tourism; Shariah compliance; assessment tool; hotel operations.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Mohd Rizal Razalli
Date Deposited:	06 Aug 2015 06:35
Last Modified:	17 Apr 2016 02:43
URI:	https://repo.uum.edu.my/id/eprint/15043

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