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Evaluation of criteria for sustainability of community-based rural homestay programs via a modified pairwise comparison method


Ramli, Rohaini and Mat Kasim, Maznah and Ramli, Razamin and Kayat, Kalsom and Abd Razak, Rafidah (2014) Evaluation of criteria for sustainability of community-based rural homestay programs via a modified pairwise comparison method. In: AIP Conference Proceedings, 12–14 August 2014, Langkawi, Kedah Malaysia.

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Abstract

Ministry of Tourism and Culture Malaysia has long introduced homestay programs across the country to enhance the quality of life of people, especially those living in rural areas.This type of program is classified as a community-based tourism (CBT) as it is expected to economically improve livelihood through cultural and community associated activities.It is the aspiration of the ministry to see that the income imbalance between people in the rural and urban areas is reduced, thus would contribute towards creating more developed states of Malaysia.Since 1970s, there are 154 homestay programs registered with the ministry.However, the performance and sustainability of the programs are still not satisfying. There are only a number of homestay programs that perform well and able to sustain. Thus, the aim of this paper is to identify relevant criteria contributing to the sustainability of a homestay program.The criteria are evaluated for their levels of importance via the use of a modified pairwise method and analyzed for other potentials. The findings will help the homestay operators to focus on the necessary criteria and thus, effectively perform as the CBT business initiative.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISSN: 0094-243X E-ISSN: 1551-7616
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Maznah Mat Kassim
Date Deposited: 30 Aug 2015 08:06
Last Modified: 30 Aug 2015 08:06
URI: http://repo.uum.edu.my/id/eprint/15266

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