Mishra, Jagriti (2014) SEWA - A case on social entrepreneursip. In: International Case Study Conference (ICSC 2014), 18-19 August 2014, Putra World Trade Centre, Malaysia.

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Abstract

This case recounts the story of SEWA, a social entrepreneurial venture propounded by Padma Shri Runa Banerjee with the objectives of empowering women artisans to establish sustainable livelihood conditions by combating the problems of poverty and unemployment. Over the years SEWA has trained several artisans in the art of Chikankari and provided them with employment options by involving these women in its production, retailing and supervisory activities.The firm has been dealing with both export and domestic orders since past thirty years.It mostly sells through exhibitions; its retail presence is limited with its single store located in Hazratganj, Lucknow.This case delineates how SEWA started up, its social initiatives and skill upgradation programmes to support Chikankari workers.The case is based on the findings of field research conducted at SEWA Lucknow.The research was conducted using qualitative techniques such as observation and in-depth interviews with the company CEO, marketing, retail and production teams, the supervisors and the artisans.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISBN 978-967-11030-2-9 Organized by: Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	01 Sep 2015 02:25
Last Modified:	01 Sep 2015 02:25
URI:	https://repo.uum.edu.my/id/eprint/15326

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