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Can auditory icons induce food intake mimicry?

Zin, Nadiah and Baharin, Hanif and Rosli, Athirah (2015) Can auditory icons induce food intake mimicry? In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

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This research hypothesized that auditory icons that represent eating can be used to induce mimicry in food intake behavior.Numerous studies show that, when two people are eating together, they mimic each other’s eating behavior.To test this hypothesis, participants were asked to eat diced apples.While eating, they can hear auditory icons that represent other people’s eating sound.In reality, the auditory icons used were a sound loop.Their food intake was monitored. If eating occurred within 5 seconds after the participants heard the auditory icons, they were considered to mimic the sound.It was found that, auditory icons that represent eating cause food intake mimicry in human.In the future, results gained from this research may be applied in the design and development of persuasive technology to persuade people to eat slowly since it is beneficial to health.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN No: 978-967-0910-02-4 Jointly organized by: Universiti Utara Malaysia (UUM) & Istanbul Sabahattin Zaim University (IZU)
Uncontrolled Keywords: mimicry, auditory icons, food intake, persuasive technology
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 Sep 2015 08:58
Last Modified: 28 Apr 2016 02:13
URI: http://repo.uum.edu.my/id/eprint/15545

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