Md Dahalin, Zulkhairi and Yusop, Nor Iadah and Mat Aji, Zahurin and Ibrahim, Huda and Kasiran, Mohd Khairudin (2015) Current practices of virtual community and their influence of social cohesion. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

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Abstract

This paper aims to determine whether social cohesion can be informed by current practices of virtual community members represented by four research variables namely experiences in using the social media, the types and preference of social media used, and their involvement in certain categories of virtual community.These four research variables were tested against the virtual community cohesion constructs to determine significant relationships and to predict their influence on social cohesion in the virtual community environment.Results of this study show that Experience, Types of Social Media and Virtual Community Involvement are current practices in the virtual community that can influence social cohesion.Social Media Preference was however not found to be significant in influencing social cohesion.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN No: 978-967-0910-02-4 Jointly organized by: Universiti Utara Malaysia & Istanbul Zaim University
Uncontrolled Keywords:	social media, online community, community cohesion, involvement, preference
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	School of Computing
Depositing User:	Prof. Dr. Zulkhairi Md Dahalin
Date Deposited:	12 Oct 2015 07:15
Last Modified:	04 Nov 2020 02:25
URI:	https://repo.uum.edu.my/id/eprint/15643

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