UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Shall entrepreneurship and product innovativeness success still have an impact on small and medium enterprises (SME's) performance? (Empirical study on leather and furniture venture)


Ardyan, Elia and Yudha, Reza Praditya (2014) Shall entrepreneurship and product innovativeness success still have an impact on small and medium enterprises (SME's) performance? (Empirical study on leather and furniture venture). In: International SME Conference (ISMEC 2014), 18 to 19 August 2014, Kuala Lumpur.

[img] PDF
Restricted to Registered users only

Download (407kB) | Request a copy

Abstract

The purpose of this research are to determine market sensing capability, product innovation success, speed to market, and entrepreneurial orientation will enhance SME's performance.The sample of this research are 168 SME's owner or manager.This research uses Structural Equation Model to hyphotesis test and uses AMOS 21 in analysis data. Result of our research find that Entrepreneurial orientation and product inovativeness have positive and significant effect on SME's performance but market sensing capability and speed to market have no significant effect. Another result of this studi find that market sensing capability have significant effect on speed to market and product innovativeness success but entrepreneurial orientation have no significant effect on product innovativeness effect.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-983-42220-4-8 Organised by: School of Economics, Finance and Banking, Universiti Utara Malaysia
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Economics, Finance & Banking
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 12 Oct 2015 09:11
Last Modified: 17 Apr 2016 07:29
URI: http://repo.uum.edu.my/id/eprint/15701

Actions (login required)

View Item View Item