Aminu, Ibrahim Murtala and Mohd Shariff, Mohd Noor (2014) The relationship between entrepreneurial orientation, market orientation, learning orientation, technology orientation and SMEs performance in Nigeria. In: International SME Conference (ISMEC 2014), 18 to 19 August 2014, Kuala Lumpur.

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Abstract

In spite of the recognized significant contribution of SMEs to the nations’ economy, Nigerian SMEs performance is below expectation. Their low contribution to GDP and employment shows this gross under performance.Moreover, the SMEs high failure rate is another indication of their low performance.Hence, past literature's suggest that strategic orientations have a significant effect on firm performance, even though most of the studies concentrated on investigating one or two strategic orientation at a time.Research on the combination of these important strategic orientations in a single model is scarce, and there is paucity about the best orientations to be adopted.The objective of this study is to investigate the positive influence of entrepreneurial orientation, market orientation, learning orientation, and technology orientation on SMEs performance in Nigeria.A cross-sectional study of questionnaire survey research design was conducted and data was generated from 362 usable questionnaires of owner-managers of small firms.To conduct the analysis, the study applies PLS-SEM to understand the positive effects of entrepreneurial, market, learning and technology orientations on the performance of SMEs in Nigeria.The results indicate that entrepreneurial, learning and technology orientations have positive affect on performance, however, in this context, the result do not support the view that market orientation positively affect firm performance.Essentially, the findings suggest that SMEs need to combine their entrepreneurial ability with learning from their environment and adopting new technology trends in the markets.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 978-983-42220-4-8 Organised by: School of Economics, Finance and Banking, Universiti Utara Malaysia.
Uncontrolled Keywords:	Entrepreneurial orientation; Market orientation; Learning orientation; Technology orientation; SMEs firm performance
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Business Management
Depositing User:	Prof. Dr. Mohd Noor Mohd Shariff
Date Deposited:	13 Oct 2015 02:14
Last Modified:	17 Apr 2016 06:51
URI:	https://repo.uum.edu.my/id/eprint/15710

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