Misiolek, Nora I and Zakaria, Norhayati and Zhang, Ping (2002) Trust in organizational acceptance of information technology: A conceptual model and preliminary evidence. In: 33rd Annual Meeting of the Decision Sciences Institute, November, 2002, San Diego, CA. (Unpublished)

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Abstract

Drawing on the existing theoretical literature, a conceptual model of trust is developed. The model suggests that trust in technology, institutional trust, and social trust are three dimensions of the overarching trust construct that should be considered in models of technology acceptance.The preliminary empirical evidence suggests that institutional trust and social trust are important factors in technology acceptance.Drawing in Rogers’ model of the innovation diffusion process, we discuss how integration of this model with the technology acceptance model can inform future research on technology acceptance/adoption

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	College of Law, Government and International Studies
Depositing User:	PM Dr. Norhayati Zakaria
Date Deposited:	18 Oct 2015 04:03
Last Modified:	18 Oct 2015 04:03
URI:	https://repo.uum.edu.my/id/eprint/15743

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