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Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise


Sukri, Suriani and Mohd Yusuf, Bibi Noraini and Mansor, Mohd Fitri and Kamil, Syahida (2013) Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise. International Postgraduate Business Journal, 5 (2). pp. 145-165. ISSN 2180-2459

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Abstract

This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective marketing plan further worsen the company’s earnings as the losses occurred due to poor resources management and limited sources of earning which is mainly from spa service and sales commission.The aim of the case is to emphasis on issues faced by the spa and beauty business specifically registered under enterprise status.

Item Type: Article
Additional Information: Vol. 5 (Special Issues) (2), 145 - 165 (2013)
Uncontrolled Keywords: Market growth, marketing mix, resources management, joint venture and sustainability
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 18 Oct 2015 06:29
Last Modified: 20 Apr 2016 03:38
URI: http://repo.uum.edu.my/id/eprint/15826

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