Ahmad Zaidi, Mohamad Faizal and Othman, Siti Norezam (2014) Managing technology and change in new product development (NPD): A dynamic capability perspective. International Journal of Academic Research in Business and Social Sciences, 4 (4). pp. 167-180. ISSN 2222-6990

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Abstract

This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need.By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes to better understanding of DC concept for managing technology and change in NPD.The potential areas for future studies are highlighted at the end of discussion.

Item Type:	Article
Uncontrolled Keywords:	Alignment, Dynamic capability, Market need, New product development, Technological innovation capability
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Mohamad Faizal Ahmad Zaidi
Date Deposited:	20 Oct 2015 01:10
Last Modified:	17 Apr 2016 06:06
URI:	https://repo.uum.edu.my/id/eprint/15900

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