Ahmad Zaidi, Mohamad Faizal and Othman, Siti Norezam (2015) Structural ambidexterity vs. contextual ambidexterity: Preliminary evidence from Malaysia. In: 2nd International Conference on "Multidisciplinary Innovation for Sustainability & Growth" (MISG-2015), June 02-03, 2015, Kuala Lumpur, Malaysia.

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Abstract

Structural ambidexterity and contextual ambidexterity have dominated the discussion on organisational ambidexterity, where the similarities and differences between them are being emphasised.One of the critical views is that although both of them are essential, the impacts on performance may be dissimilar. Since there are fewer empirical studies been done to demonstrate this view, this study aims to compare and contrast the effects of structural ambidexterity and contextual ambidexterity on the firms‟ performance of new product development (NPD).This study is examined in the case of manufacturing sector in Malaysia. The data was collected via a questionnaire survey targeting product/production managers, and processed with SPSS v.19 statistical technique.The results of correlation and linear regression analyses have shown that structural ambidexterity and contextual ambidexterity are indeed dissimilar in their effects on NPD performance, but at the same time are complementing each other.It is concluded that both of them are important, but must be applied according to the right contexts. Since this is a preliminary study, more empirical works need to be done to generalise the findings.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 978-969-9948-31-2 Vol. 1
Uncontrolled Keywords:	Contextual ambidexterity; manufacturing sector of Malaysia; NPD performance; preliminary study; structural ambidexterity
Subjects:	T Technology > TS Manufactures
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Mohamad Faizal Ahmad Zaidi
Date Deposited:	21 Oct 2015 01:33
Last Modified:	12 Apr 2016 06:37
URI:	https://repo.uum.edu.my/id/eprint/15910

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