Mad Lazim, Halim and Sasitharan, , (2014) The smartphone technology acceptance among Malaysian young adults. In: 4th International Conference on Technology and Operations Management (ICTOM04), 18-19 August 2014, Kuala Lumpur, Malaysia.

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Abstract

Smartphone technology can be characterized as multi-function device that helps people to manage their task. This study is being emphasized because there is no legitimate answer in Malaysian context whether perceived usefulness had contributed an impact on smartphone technology acceptance. Therefore, there is a need to explore how perceived usefulness affect smartphone technology acceptance among Malaysian young adults. This study was conducted using (TAM) model to capture detailed view about perceived usefulness and the relationship with smartphone technology acceptance among Malaysian young adults. The findings of this study confirmed that perceived usefulness drives the smartphone technology acceptance among Malaysian young adults and it cannot be denied that the advanced features of smartphone technology had influenced Malaysian young adults to possess smartphone technology and make use of it for their personal tasks.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organized by: School of Technology Management and Logistics, Universiti Utara Malaysia, Prince of Songkla University (PSU) & Institut Teknologi Bandung.
Uncontrolled Keywords:	Smartphone technology, Technology acceptance model, young adults, perceived usefulness, Technology Acceptance Model.
Subjects:	T Technology > T Technology (General)
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Halim Mad Lazim
Date Deposited:	28 Oct 2015 01:32
Last Modified:	18 Apr 2016 01:57
URI:	https://repo.uum.edu.my/id/eprint/15997

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