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Diffusion of electronic commerce (B2C) in Oman through education sector -an analysis based on E.M. Rogers' theory of diffusion of innovations (DoI) 1995


Ali, Basharat and Baluch, Nazim Hussain and Mohamed Udin, Zulkifli (2014) Diffusion of electronic commerce (B2C) in Oman through education sector -an analysis based on E.M. Rogers' theory of diffusion of innovations (DoI) 1995. In: 4th International Conference on Technology and Operations Management (ICTOM04), 18-19 August 2014, Kuala Lumpur, Malaysia.

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Abstract

Notwithstanding Sultanate of Oman is recently entitled as one of the fastest growing nations over the last 40 years among 135 states in the world and is grouped as the most developed and stable country in the region by the United Nations Development Program me, it ranks low in the list of electronic commerce (EC) practicing countries worldwide.Indeed, it is locals' attitude towards EC that has been resulting in country's lower position in the list states pursuing EC and not technological infrastructure.Addressing important factors effecting persuasion of business-to-consumer (B2C) e-commerce in Oman, this paper aims to uphold a thorough analysis by using E.M. Rogers's theory of diffusion of innovations (DoI) and come up with a proposed framework and valuable suggestions those will help diffusing EC within the Sultanate.In this regard, it is recommended that intellectuals including; academicians, scholars and students can play a vital role by conducting interpersonal communication across the community.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Technology Management and Logistics, Universiti Utara Malaysia, Prince of Songkla University (PSU) & Institut Teknologi Bandung.
Uncontrolled Keywords: electronic commerce, diffusion, innovation, channel, social system, persuasion
Subjects: T Technology > T Technology (General)
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Nazim Hussain Baluch
Date Deposited: 28 Oct 2015 02:21
Last Modified: 17 Apr 2016 06:34
URI: http://repo.uum.edu.my/id/eprint/16009

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