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Why does business involve in corporate responsibility?


Abdul Hamid, Fathilatul Zakimi and Atan, Ruhaya (2011) Why does business involve in corporate responsibility? In: 2011 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA), 25-28 Sept. 2011, Langkawi, Malaysia.

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Abstract

The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity.By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance, but also has changed employee behaviors that lead into business sustainability.Furthermore, our result supports prior literature on top management strategic leadership is essential in successful CR planning and implementation.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Print ISBN: 978-1-4577-1548-8
Uncontrolled Keywords: corporate responsibility,institutional theory, framework, case study
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mr. Fathilatul Zakimi Abdul Hamid
Date Deposited: 02 Nov 2015 09:02
Last Modified: 21 Apr 2016 04:17
URI: http://repo.uum.edu.my/id/eprint/16058

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