Gorondutse, Abdullahi Hassan (2013) Effect of corporate reputation and commitment of business social responsibility (BSR) on performance: Evidence from manufacturing sector in Nigeria. Mediterranean Journal of Social Sciences, 4 (7). pp. 21-14. ISSN 2039-9340

Preview

PDF Available under License Creative Commons Attribution. Download (294kB) | Preview

Abstract

The concern of business social responsibility calls and perceptive among scholars and practitioners has led to postulation that social activities would lead to competitive advantages. This paper examine tactical values in developing nation particularly Nigeria, and how it’s related to performances of manufacturing sector. Using a survey data of 248 usable questionnaires, the data were analysed using SEM. However, the result reveals positive association between corporate reputation and organizational performance. Surprisingly, BSR commitment was insignificant to organizational performance. This indicate that despite awareness and understanding of business social responsibility by manufacturing sector in Nigeria, but still concern of social behaviour may be lacking, in terms of commitment to social issues.Managerial implication and direction of future studies were also discussed.

Item Type:	Article
Uncontrolled Keywords:	Corporate reputation, commitment to BSR, organizational performance and Nigeria.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	22 Nov 2015 02:53
Last Modified:	20 Apr 2016 02:05
URI:	https://repo.uum.edu.my/id/eprint/16218

Actions (login required)

View Item