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Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach


Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman and Nasidi, M. (2014) Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach. International Journal of Management and Business Research, 5 (2). pp. 125-136. ISSN 2228-7019

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Abstract

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned.Before examining the effect of corporate reputation on the customer loyalty of Food and Beverages Industries, the validity and reliability of the measurement, outer, model was investigated and confirmed in line with the standardized reporting style of PLS structural equation modeling.The results of the study concerning to the impact of corporate reputation on the customer loyalty of Food and Beverages Industries was confirmed in line with the premises of the theory of planned behavior that looks intention could be the best determinant of an individual’s behavior.The last section of the study discusses the findings and provides further insights into the future research were also discussed.

Item Type: Article
Additional Information: Spring 2014
Uncontrolled Keywords: Corporate reputation; Customer loyalty; Food and beverages; PLS and Nigeria
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Haim Hilman Abdullah
Date Deposited: 22 Nov 2015 02:56
Last Modified: 18 Apr 2016 00:47
URI: http://repo.uum.edu.my/id/eprint/16220

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