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Young consumers’ intention towards future green purchasing in Malaysia


Sharaf, Muhammed Abdullah and Md Isa, Filzah and Al-Qasa, Khalid (2015) Young consumers’ intention towards future green purchasing in Malaysia. Journal of Management Research, 7 (2). pp. 468-480. ISSN 1941-899X

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Abstract

Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.The data was analyzed using reliability test, normality, correlation analysis, and multiple regressions.The results of this study showed that price, and time have a significant relationship with young consumers’ intention to purchase green products, however, eco-label had no influence on consumers’ intention to purchase green products.This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia.

Item Type: Article
Uncontrolled Keywords: Green Marketing, Green Purchasing, Consumer’s Intention, Malaysia
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > HF Commerce
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Dr. Filzah Md. Isa
Date Deposited: 22 Nov 2015 03:31
Last Modified: 17 Apr 2016 03:16
URI: http://repo.uum.edu.my/id/eprint/16236

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