UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Assessing the model of Wheelen and Hunger (2008) model of internal environmental scanning and its applications to the Small Medium Enterprise (SME) in Malaysia


Cheng, Wei Hin and Bohari, Abdul Manaf and Md Isa, Filzah and Mohd Maddin, Ardzmi (2013) Assessing the model of Wheelen and Hunger (2008) model of internal environmental scanning and its applications to the Small Medium Enterprise (SME) in Malaysia. Asian Journal of Business and Management Sciences, 2 (8). pp. 24-33. ISSN 2047-2528

[img] PDF
Restricted to Registered users only

Download (439kB) | Request a copy

Abstract

The purposes of this study are to investigate whether SMEs in Malaysia do environmental scanning and levels of importance of internal environmental scanning factors to the SMEs.SME has contributed quite large percentage to the growth of Gross Domestic Product (GDP) in Malaysia.It is crucial for every company to analyze strengths and weaknesses of the internal and external environment to enable the business sustain and growth.Three hundred structured questionnaires were mailed to SMEs in the Northern states (Perlis, Kedah and Penang) and only 108 questionnaires were used in the statistical analysis.The results show that over 60% of the companies interviewed agreed that they perform environmental scanning.The factors of internal environmental scanning following the important level for the participants are finance, products, skill, values, communication, system, management style, asset, super-ordinate goals and belief.

Item Type: Article
Uncontrolled Keywords: Internal environmental scanning, SME, strategic planning,Malaysia.
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Dr. Cheng Wei Hin
Date Deposited: 22 Nov 2015 03:16
Last Modified: 18 Apr 2016 03:07
URI: http://repo.uum.edu.my/id/eprint/16237

Actions (login required)

View Item View Item