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Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking?


Gumela, Ahmad Muhammad and Othman, Mohammad Azmi and Mohd Yusof, Rosylin (2015) Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking? In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2nd - 4th October 2015, Penang, Malaysia.

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Abstract

The purpose of this study is to examine the influence Islamic banking customer innovativeness, attitude, social norm and intention to adopt Islamic banking. To achieve these objectives, 229 survey questionnaires from a full-fledge Islamic banking in Northern Nigeria were analyzed using structural equation modeling.Findings indicate that Islamic banking customer innovativeness, attitude and social norm positively predicted customers’ intention to adopt Islamic banking.Implications for Islamic marketing managers planning to introduce new products into a competitive world where market segmentation becomes indispensable are discussed.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-394-227-5 Organized by: Asian Academy of Management
Uncontrolled Keywords: Customer innovativeness, intention, Islamic banking, theory of reason action.
Subjects: H Social Sciences > HG Finance
Divisions: Islamic Business School
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 24 Nov 2015 02:08
Last Modified: 13 Apr 2016 05:01
URI: http://repo.uum.edu.my/id/eprint/16268

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