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Retail store attributes in Islamic perspectives


Mohd Fauzi, Waida Irani and Mohd Mokhtar, Sany Sanuri and Sharif, Shamshuritawati and Yusoff, Rushami Zien (2013) Retail store attributes in Islamic perspectives. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

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Abstract

Current research in Islamic marketing realized that, common attributes used in previous research cannot be generalized to Muslim consumers because they have their special motivation and interest. In order to patronage a store, they will search for “muslim specific attributes”.Therefore, in this paper, retails store attributes from Islamic perceptive are developed to fulfil the requirement of Muslim consumers.From literature study, five main dimensions are considered that include Muslim product, Islamic atmosphere, humanistic, halal product and Islamic values. Mall intercept approach is used to collect Muslim consumers’ feedback towards the selected Islamic store.By using reliability and exploratory factor analysis, this study revealed that 45 attributes of Islamic store can be implemented in understanding Muslim consumers’ perceptions.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Business Management,College of Business, Universiti Utara Malaysia.
Uncontrolled Keywords: halal and pure, Islam, Malaysia, Muslim consumer, Religious, store attributes
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HB Economic Theory
Divisions: School of Business Management
Depositing User: Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited: 10 Dec 2015 03:05
Last Modified: 18 Apr 2016 08:29
URI: http://repo.uum.edu.my/id/eprint/16353

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