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Evaluation of UUM mobile augmented reality based i-brochure application

Ahmed Alnagrat, Ahmed Jamah and Zulkifli, Abdul Nasir and Yusoff, Mohd Fitri (2014) Evaluation of UUM mobile augmented reality based i-brochure application. In: International Conference on Computer Science and Manufacturing Technologies (CSMT-2014), August 2-3, 2014, Bali Indonesia.

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Paper brochure is one of the typical approaches that have been used by most higher learning institutions (HLIs) to disseminate information to their prospective students.However, some drawbacks of paper brochure include information consisting of only text and picture that is static non-interactive and if updated, the brochure will be obsolete.With the advent of mobile technology, new technologies including Mobile Augmented Reality (MAR) have been introduced to facilitate human life.This paper discusses the design and evaluation of an MAR based interactive brochure (ibrochure) for promoting the Universiti Utara Malaysia (UUM) amongst the international students. User evaluation was conducted amongst the international students and the results indicated that the respondents highly agreed on all the measures that include; Usefulness, Ease of Use, Effects on Motivation, Out-come/Future Use, and Satisfaction of the i-brochure.The introduction of the i brochure coincides with the needs of the students to acquire comprehensive information about UUM.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Interactive Brochure, Mobile Augmented Reality, Higher Learning Institution, Marketing and Promotion.
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: School of Multimedia Technology & Communication
Depositing User: Prof. Madya Abdul Nasir Zulkifli
Date Deposited: 03 Jan 2016 07:34
Last Modified: 28 Apr 2016 00:29
URI: http://repo.uum.edu.my/id/eprint/16692

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