Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Mohmad Yazam, Siti Syamsul Nurin (2015) Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits. The Journal of Social Media in Society, 4 (2). pp. 138-165. ISSN 2328-3599

Preview

PDF Available under License Creative Commons Attribution. Download (554kB) | Preview

Abstract

Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed.The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extra version, Conscientiousness, Agreeableness, Neurotic ism and Openness to Experience.

Item Type:	Article
Uncontrolled Keywords:	Facebook; YouTube; Instagram; Five-factor model; personality traits
Subjects:	L Education > LB Theory and practice of education > LB2300 Higher Education T Technology > T Technology (General)
Divisions:	School of Multimedia Technology & Communication
Depositing User:	P.M. Dr. Norsiah Abdul Hamid
Date Deposited:	03 Jan 2016 08:45
Last Modified:	12 Apr 2016 03:09
URI:	https://repo.uum.edu.my/id/eprint/16736

Actions (login required)

View Item