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The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia


Alotaibi, Badah Homuod and Al-Matari, Ebrahim Mohammed (2015) The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia. Asian Social Science, 11 (26). pp. 217-225. ISSN 1911-2017

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Abstract

This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent variables-dependent variables relationship.Moreover, the outcome of the study revealed that a positive and significant association is present between user’s seek values and consumer intention to use SST.The research provides limitations and suggestions for future research before the study is concluded.

Item Type: Article
Uncontrolled Keywords: users’ seek values, consumer intention to use SST and service industries in Saudi Arabia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Jan 2016 02:12
Last Modified: 12 Apr 2016 07:05
URI: http://repo.uum.edu.my/id/eprint/16783

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