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Microworlds of the dynamic balanced scorecard for university (DBSC-UNI)

Hawari, Nurul Nazihah and Mat Tahar, Razman (2015) Microworlds of the dynamic balanced scorecard for university (DBSC-UNI). In: 2nd Innovation and Analytics Conference & Exhibition (IACE 2015), 29 September –1 October 2015, TH Hotel, Alor Setar, Kedah, Malaysia.

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This research focuses on the development of a Micro worlds of the dynamic balanced scorecard for university in order to enhance the university strategic planning process.To develop the model, we integrated both the balanced scorecard method and the system dynamics modelling method. Contrasting the traditional university planning tools, the developed model addresses university management problems holistically and dynamically. It is found that using system dynamics modelling method, the cause-and-effect relationships among variables related to the four conventional balanced scorecard perspectives are better understand.The dynamic processes that give rise to performance differences between targeted and actual performances also could be better understood.So, it is expected that the quality of the decisions taken are improved because of being better informed.The developed Micro worlds can be exploited by university management to design policies that can positively influence the future in the direction of desired goals, and will have minimal side effects.This paper integrates balanced scorecard and system dynamics modelling methods in analyzing university performance. Therefore, this paper demonstrates the effectiveness and strength of system dynamics modelling method in solving problem in strategic planning area particularly in higher education sector.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-0-7354-1338-2 Organized by: School of Quantitative Sciences (SQS)& Joint organized : Sunway University
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Quantitative Sciences
Depositing User: Mdm. Nurul Nazihah Hawari
Date Deposited: 05 Jan 2016 01:02
Last Modified: 27 Apr 2016 03:52
URI: http://repo.uum.edu.my/id/eprint/16807

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