Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) The antecedents of herbal product actual purchase in Malaysia. Management Science Letters, 5. pp. 771-780. ISSN 1923-9335

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Abstract

This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia.Actual purchase is considered to have a vital link to a business success.The study identified eight antecedents of consumer actual purchase such as intention, attitude, social influence, product safety and culture belief.A total of 473 respondents (about 82%) completed and returned the questionnaire.A seven point Likert scale was used to measure responses.The data were analyzed using Partial Least Squares (PLS) path modeling.The path coefficient results supported the direct influence of intention, attitude, social influence and product safety on actual buying.Moreover, the findings reveal that attitude, social influence, product safety, and culture belief also influenced buying intention.

Item Type:	Article
Uncontrolled Keywords:	Intention; Attitude; Social influence; Product safety; Cultural belief; Actual purchase
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Prof. Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited:	11 Jan 2016 08:32
Last Modified:	14 Apr 2016 04:27
URI:	https://repo.uum.edu.my/id/eprint/16895

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