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Moderating effect of perceived risk on the relationship between product safety and intention


Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) Moderating effect of perceived risk on the relationship between product safety and intention. Management Science Letters, 5 (2). pp. 205-212. ISSN 1923-9335

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Abstract

Herbal Products industry has experienced significant growth in product demand.Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product.This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia.The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention.

Item Type: Article
Uncontrolled Keywords: Buying intention; Actual buying; Product safety; Perceived risk; Herbal product; Consumer behavior; Malaysia.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited: 11 Jan 2016 08:34
Last Modified: 14 Apr 2016 04:26
URI: http://repo.uum.edu.my/id/eprint/16897

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