UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Cultural patterns of the Gen Y conspicuous consumption behavior: A perspective on consumer's level and intensity of religiosity


Zakaria, Norhayati and Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam (2014) Cultural patterns of the Gen Y conspicuous consumption behavior: A perspective on consumer's level and intensity of religiosity. In: 5th Global Islamic Marketing Conference (GIMAC5), 22 - 24 April 2014, Kuala Lumpur.

[img] PDF
Restricted to Registered users only

Download (1MB) | Request a copy
Official URL: http://www.gimac.org/

Abstract

Religion is part of culture that helps explain shared attitudes, beliefs, norms, values, and behaviors of a society.Therefore, the key question is how does religion predicts the conspicuous behavior of people towards the purchase of luxury goods? How do the different levels of religiosity shape consumer's decision making process? In specific, we are interested to explore 'religiosity' as one of the predictive factors of a consumerism culture that may help explain why people engage in conspicuous consumption. Our goal in this paper is to shed light on the cultural patterns of conspicuous consumption behavior based on religiosity, i.e. different levels and intensity of their religious values.In specific, we will further discuss and present three propositions based on a general 'value-attitude-behavior' research framework that suggest the effect of religious commitment and affiliation on conspicuous consumption behavior.Finally,we will. conclude the paper with some important directions for future research in the context of Gen Y consumers.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Law, Government and International Studies
Depositing User: PM Dr. Norhayati Zakaria
Date Deposited: 27 Jan 2016 09:01
Last Modified: 27 Jan 2016 09:01
URI: http://repo.uum.edu.my/id/eprint/16990

Actions (login required)

View Item View Item