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Assessing consumers’ purchase intention: A hybrid car study in Malaysia

Mohd Noor, Nor Azila and Teoh, Chai Wen (2015) Assessing consumers’ purchase intention: A hybrid car study in Malaysia. In: 4th International Conference on Technology Management, Business and Entrepreneurship, 24th-25th November 2015, Kings Green Hotel Melaka, Malaysia.

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The purpose of the study is to determine the antecedents of consumers’ purchase intention toward hybrid car.The study examines the relationships among consumption values, consumers’ attitudes and hybrid car purchase intention. This study also examines the role of consumers’ attitudes as a mediator of hybrid car purchase intention.Five consumption values have been identified based on theory of consumption values (i.e. functional value, symbolic value, emotional value, novelty value and conditional value).Each item adopted to predict the respective variable is measured using seven-point Likert scale. Quantitative research design is used as data collection method and questionnaire is distributed to consumers in Klang Valley. Data was analyzed using structural equation modeling – partial least squares (SEM-PLS). Functional value, conditional value and consumers’ attitudes are found to have positive significant relationships with consumers’ purchase intention toward hybrid car while emotional value influence consumers’ purchase intention toward hybrid car through consumers’ attitudes.Based on the findings of this study, marketer should reconsider their marketing strategies and marketing plan through collaboration with government.Comparisons between hybrid car user and non-hybrid car user should take into consideration in future research.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia (UTHM)
Uncontrolled Keywords: Hybrid Car, Partial Least Squares, Purchase Intention, Structural Equation Modeling, Theory of Consumption Values
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Prof. Madya Dr. Nor Azila Mohd Nor
Date Deposited: 31 Jan 2016 06:12
Last Modified: 17 Apr 2016 01:01
URI: http://repo.uum.edu.my/id/eprint/17065

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